I came to marketing through the server room.

Owned organic growth for the entire client base. Built and ran data driven SEO and marketing programs end to end, from the opening technical audit through content strategy, execution and reporting. The part that actually mattered was the analysis: reading results closely enough to keep refining the approach instead of repeating last quarter's plan. Hands on throughout, writing and shipping the work rather than reviewing someone else's.

Research, planning and execution across marketing campaigns, reputation management, social media and search engine optimization for a German business directory. Large catalog SEO on a directory model, where thousands of near identical listing pages quietly compete with each other unless the structure is deliberate. That is where most of my internal linking, canonical and template level habits come from, and why directory work still feels like home ground.

Ran a portfolio of online branding and reputation projects for a United States agency working in reputation defense, repair and management. Site design, SEO, online marketing campaigns, graphic design and social media across a mixed client book. My first sustained work in the American market, and my first exposure to search as damage control rather than growth, which teaches you quickly how much a single result can cost someone.

A short contract for a micro credit foundation whose branches had to exchange client data with head office reliably and without exposing it. Network administration, branch system maintenance and optimization, and responsive help desk support for staff. A small brief, but moving financial records between sites concentrates the mind on getting the configuration right the first time.

Co-owned a retail and repair business for phones, tablets, laptops, desktops and accessories. Sourcing and pricing stock, bench repair, and everything across the counter. The first company I was responsible for rather than a department inside someone else's, which is a different kind of pressure: a quiet month is nobody's problem to solve but yours.

Eltic was one of the leading suppliers of computers, laptops, fiscal registers and network equipment in the region. I diagnosed and repaired hardware, peripherals and network systems, handled sales and the customer help desk, ran system upgrades and security work, and designed customized network solutions for clients. I also ran the company's entire online sales operation, which is where the e-commerce side of my work began and why product catalogs have never intimidated me.

Sira Security specialized in video and audio surveillance systems. I owned the company's computer and network systems, supported staff in other offices remotely, and led a team of technicians installing, configuring and maintaining surveillance installations across client sites. The first job on the formal record, taken part time while I was still studying and already repairing machines on the side.